Assessment 1 – Individual Business Report
A well established Australian organisation (choose ANY EXISTING organisation – manufacturing or service) is seeking to expand its operations internationally into Brazil. You are required to a) conduct an in-depth analysis of the legal, political, economic, socio-cultural and technological environments of Brazil, and b) conduct a SWOT analysis and make recommendations in a report format to the Senior Management team of the organisation on the feasibility of Brazil as a possible location for global operations.
Your assessment task is to critically analyse the Brazilian business environment (be as specific as possible to the industry in which your organisation operates) and write a concise, clear and well edited report of no more than 1500 words, so the Senior Management team of the organisation can easily understand your recommendations.
You must remember that a significant focus of this assessment is about finding and using information; therefore you are required to consult and fully reference at least SIX different sources of information (Any combination of books, edited books, www, journal articles from the full-text databases, current affairs magazines, newspapers etc). WWW references can contribute to a maximum of ONE-THIRD of the total number of reference sources utilised. The use of WIKIPEDIA online encyclopaedia is not allowed. Online academic databases such as Proquest DO NOT count as (www) internet references. You must use the Chicago referencing system to acknowledge your sources of information (both in-text and as a reference list at the end).
The report must include the following sections:
• PESTL Analysis
• Political Environment,
• Economic Environment,
• Socio-cultural Environment,
• Technological Environment,
• Legal Environment,
• SWOT Analysis
• Recommendations; and
• References.Read More